Carnival in Trinidad and Tobago is undeniably one of the greatest experiences in the world. It attracts thousands of visitors, boosts local businesses, and brings in coveted foreign currency into the country. But at the last blare of “We Deserve Ah Pardy” as the streets clear, and visitors return home, a crucial question remains: What’s next?
Too often, the general focus in Trinidad and Tobago is tied almost exclusively to Carnival. While it is indeed a massive draw, the country has the potential to be a premier destination year round. So, how do we move beyond a seasonal model and establish Trinidad and Tobago as a global travel hotspot?
Diversification
To maintain momentum post Carnival, we must actively promote the other unique experiences our islands have to offer.
1. Eco-Tourism & Adventure Travel
• The biodiversity of Trinidad and Tobago can be attractive for eco-tourists. From the Asa Wright Nature Centre to the Nylon Pool, we have untouched beauty waiting to be explored.
• Offering more accessible professionally guided tours for birdwatching, hiking, and water-based activities catering to a different segment of travelers.
2. Cultural & Heritage Tourism
• Our culture is more than Carnival. How about Parang festivals and the unique Indo-Trinidadian and Afro-Trinidadian traditions?
• Historical tours showcasing places like Fort George, La Brea Pitch Lake, and the Temple in the Sea can attract history buffs year-round.
3. Culinary Tourism
• The world loves Trinidadian food. Why aren’t we capitalizing on it?
• A structured “Food & Rum Festival” featuring iconic dishes like doubles, bake and shark, and buss-up-shot, paired with local rums, could be an international attraction.
4. Luxury & Wellness Tourism
• The Caribbean is synonymous with relaxation, yet we are not tapping into the luxury and wellness market.
• Boutique resorts, wellness retreats, and spa experiences could draw high-net-worth travelers looking for exclusivity.
Elevating Our Accommodation Standards
One major roadblock to year-round tourism growth is the inconsistency in our accommodation offerings. While we see a surge in rentals and hotel bookings during Carnival, many properties lack the quality, amenities, and service required to attract travelers outside of peak season.
• Investing in Modernization: Property owners should focus on upgrading their homes, apartments, and guesthouses to meet global hospitality standards.
• Professional Property Management: Companies like Brief Homes International help property owners maximize their revenue by maintaining a high standard, and streamlined guest experience.
• Sustainability & Eco-Friendly Stays: The global travel market is shifting towards sustainable tourism, and we have already fell behind.
Marketing Trinidad & Tobago Beyond Carnival
The way we sell Trinidad and Tobago to the world needs a revamp. Carnival is the hook, but we need consistent storytelling that showcases why our islands are a must-visit destination anytime of the year.
• Authentic Influencer Partnerships: Cease the common free costume for clout approach. We should cultivate partnerships with authentic travel influencers that are genuinely interested in showcasing the depth of the culture and diversity of Trinidad & Tobago.
• Strategic Partnerships: Collaborating with international airlines to create attractive travel offerings such as a stop over program to bring about greater visibility to experiences beyond the mas.
• Social Media Storytelling: There needs to be more creators sharing off-season travel, hidden gems, local traditions along with everyday life to create curiosity and incite the desire to visit.
Digitizing the Travel Experience: Tech Payments
To compete globally, we must remove friction from the travel experience.
• Digital Payment Systems: It should be easy for visitors to pay for their stay, excursions, and services. Whether it’s booking an Airbnb or paying for a coconut on the beach, modern payment solutions like contactless pay, and digital wallets need to be widely accepted.
• Digital Nomad Visas: Countries around the world are attracting long stay remote workers through digital nomad visas. With our culture, and climate, Trinidad and Tobago is well-positioned to offer a similar program, but we’re missing the opportunity. Upgrading our internet infrastructure, creating accessible co working spaces, and establishing a digital nomad visa program could bring longer term visitors, diversify the economy, and support local businesses year-round.
The Way Forward
Trinidad and Tobago has everything needed to be a world-class travel destination. The question is, are we willing to put in the work to catch up with the rest of the world?
Carnival is just one aspect. By expanding our offerings, improving our accommodations, and marketing effectively, we can create a sustainable tourism industry that thrives all year long.
The world is far ahead and continues moving forward rapidly. It’s time to win beyond the Las Jam.
